However, if you make a purchase after clicking on one of our retail links, we may receive a commission. Our editorial team gives careful consideration to a variety of factors before deciding to feature a product on Glossy Pop. Analysts at the trend forecasting agency WGSN and the color analytics firm Coloro began making predictions about the arrival of a wave of purple in the year 2023 in the year 2020. These predictions were first made. To be more specific, they referred to this as the digital wave lavender, and it has since become their color of the year. After a period of three months, the trend has reached its peak: everything from lip glosses and eyeshadow palettes to sunglasses and summery tops are being designed with a lavender motif. The head of creative content at Coloro, Caroline Guilbert, says that the color represents both holistic wellness and digital optimism. She said that it brings about a sense of harmony and equilibrium. It is the perfect color because it reflects the hopeful view of the future that we need to approach this new reality. It brings about a sense of stability, which people are now looking for following (and during) a tumultuous few years.

It brings about a sense of harmony and equilibrium.  It brings about a sense of harmony and equilibrium. According to WGSN and Coloro, another reason for the color's popularity and resonance is its unisex appeal, which makes it appealing to Generation Z. It is the ideal color because it reflects the optimistic view of the future that we need to approach this new reality. When asked about the shifts the Coloro team is observing in relation to color, Guilbert stated that Generation Z is questioning a lot of more traditional and conservative practices. Guilpert believes that the data provided by WGSN's catwalk analytics showed the color gaining popularity during the spring 2022 collections showcased on the catwalk in September 2021. Among the designers who showcased the color during their respective men's and women's collections were Gucci, Fendi, Solid Homme, Homme Plissé Issey Miyake, Privacy Policy, Stine Goya, Jil Sander, Brandon Maxwell, and Ester Manas. DigitalPurple is another color that is popular to wear on the red carpet. Purple was named by Fashionista in January as the trending color to wear on the red carpet of the Golden Globes. One of the attendees, Kaley Cuoco, was seen wearing a Vera Wang gown in a light lavender hue.

Antonia Gentry, on the other hand, attended the SAG Awards dressed in a subdued lavender gown designed by Celine. And more vibrant tones of the color were seen as wellThe hashtag "digitallavender" currently has 1.3 million views on TikTok. The content includes analyses of the trend as a whole, as well as a significant amount of nail content (the color is popular for manicures), fashion mood boards, and demonstrations of eyeshadow looks. In addition, the color is popular for manicures. The color is also dominant in the contemporary fashion category. The color has outperformed expectations at Anine Bing, which is known for its weekly drops that frequently sell out of their inventory. "We research and evaluate trend predictions and then look to reinterpret those findings in a way that is true to our brand aesthetic and values," said Jordyn Pressler, who is the brand's director of merchandising and design operations. "The color is also dominant in the contemporary fashion category."Digital lavender was predicted to be the color of 2023 because it represents well-being, optimism, and stability, all of which resonate with us as a brand, according to the color expert.

We explored this color in novelty fabrications, luxurious silks, and activewear to encompass our spring 2023 collection's message of hope and rebirth

• We look to reinterpret those findings in a way that is true to our brand aesthetic and values

• At Clare V

• , too, lavender is found throughout the spring collection

• The brand has dabbled in purples in the past, but this season, they are featured more prominently, appearing in styles ranging from baseball hats to dresses to leather bags

• We always look to our city to spark ideas ahead of each showcasing season

• We couldn't be more thrilled to see one of our all-time favorite tree species, the jacaranda, in full bloom

• They lend a vibrant and lovely air to the urban environment

• As you come out of Covid, and especially after all of the rain, the nature in L

• A

• is particularly beautiful right now

• is breathtaking; it gives the impression that it was photographed in technicolor; this is especially true of the jacaranda trees that line the streets in our neighborhood

• Vivier referred to the specific color that was featured in this season's collection as a saturated lilac

• We believe that this color looks great with everything, from khaki to denim to heather grey and other bright colors, and it was described as such by Vivier

It can be added to anything, she said, noting that it gives customers a way to dip their toes into the trend without making a large investment. She also stated that we noticed the lavender trend emerging last spring, and we expect it to be even bolder and better this year. She also stated that we noticed the lavender trend emerging last spring. According to Guilpert, one of the reasons why the color is deserving of its status as the color of the year is the fact that it is not a trend that can be classified into a single category. The color lavender is having a moment in the world of cosmetics just as it is in the fashion industry. Midway through the month of March, the natural and clean beauty makeup brand Lawless launched their Lavender capsule collection. In addition, in January, the innovative and budget-friendly makeup brand Morphe released a collection that was themed after the color trend. It came with a palette that had 35 pans. According to a representative, the color lavender can be added to anything.

The color lavender is havingAster, which has been described as having a soft lavender tone, became popular on TikTok before it was sold out. This color is tied to the customer sentiment, Guilpert said. The Liquid Powder Eye Shadow Tint was released by Ilia in July 2033 in a total of eight different colors. Over the course of the past few years, it has gained a lot of traction, and I don't see the trend stopping any time in the near future. On Charlotte Tilbury's own website, the shimmering bright purple shade known as Ultra Violet's Pillow Talk has been purchased up to its maximum capacity.