Serengeti Breweries Limited (SBL) and the National College of Tourism (NCT) have partnered to deliver a new skills development initiative aimed at preparing young Tanzanians for careers in the hospitality and tourism sector. The ‘Learning for Life’ programme recently marked the graduation of its first cohort at NCT’s Dar es Salaam campus, with 109 young participants—half of them women—completing training designed to bridge the gap between education and employment in the country’s growing tourism economy.
The course combined foundational hospitality training with vital soft skills such as communication, leadership, and customer service, alongside specialised instruction through the Diageo Bar Academy. Government and industry figures, including Tanzania’s Minister for Natural Resources and Tourism, Dr Pindi Chana, endorsed the initiative as a key contribution to national development. The programme is set to expand nationwide, as Tanzania’s tourism sector continues to grow, attracting over 5.3 million visitors in 2024 and generating nearly US$4 billion in revenue.
