The morning opened with a hands-on AI masterclass from futurist Pieter Geldenhuys — and it was all about putting ideas into motion. With support from Bev Hancock, delegates used their own AI tools to build value proposition canvases and instantly generate marketing content.
From defining brand identity to crafting audience-specific campaigns, this session showed just how practical AI can be when used with clear intent. As Pieter said, “When you define who you are, AI knows how to respond.”